Data and AI: The Muscles Every Marketer Needs in 2025
Why data (and AI) matter, but not alone. Great marketing has always been a mix of art and science. The…
Best Free Certifications for Marketers Starting in Martech
Why begin with free certifications? Starting with free options is low-risk and high-impact. They help you build confidence, add credible…
Marketing Automation vs Martech: What’s the Difference?
Why this question matters When people hear “Martech,” they often think of email workflows, lead scoring, and customer journeys. In…
Email Marketing: Not Dead, Just Smarter
A personal note About 10 years ago, I was preparing for a presentation where I had to defend email marketing.…
The History of Martech: How We Got Here
Why look back? Martech feels big and complicated in 2025, but it started small. The tools we now call “Martech”…
What Is Martech? A Beginner’s Guide for Marketers in 2025
If you are a marketer in 2025, you are already using Martech even if you do not call it that.…